The Etihad Destination Collection is officially here, and if you fly Business Class this summer, your amenity kit is about to become something worth keeping. The Etihad Destination Collection launches in Business cabins this summer with 14 city-inspired designs and LANEIGE skincare in every kit. Etihad Airways has officially announced the Destination Collection, a new line of collectable Business amenity kits, each one designed to represent a specific city in the airline’s global network. Fourteen designs in total, every kit packed with LANEIGE skincare, and with each flight loaded with a random mix of kits, you may genuinely never receive the same one twice.
Inside the Etihad Destination Collection
The Etihad Destination Collection is a set of collectable amenity kits created in-house by Etihad, exclusively for Business Class passengers. The full collection will have 14 designs, each inspired by a different city the airline serves. Every single kit comes embossed with the city name, its geographic coordinates, and a unique serial number, which means each one is a genuinely individual keepsake.
The initial rollout this summer starts with seven cities: Abu Dhabi, Krabi, Mumbai, Lisbon, Addis Ababa, Calgary, and Atlanta. Krabi, Addis Ababa, and Atlanta are all routes Etihad launched in 2025, with Calgary joining in October 2026. New cities and artworks will be introduced each year as the collection expands.
Abu Dhabi holds the number one spot, with its design taking direct inspiration from the Zayed National Museum. The kits come in two formats, Pouch and Slim, each with a distinct colorway tied to its destination.
LANEIGE Is Now Part of Every Kit
Every Destination Collection kit includes three LANEIGE products: the Water Sleeping Mask, the Lip Sleeping Mask, and the Hand Cream. All three target hydration, which makes practical sense given how dry cabin air gets on long-haul flights.
Etihad is the first airline in the world to include LANEIGE products in its onboard amenity programme, making it the only airline where Business Class guests can experience the Korean beauty brand mid-flight. This partnership is a confirmed first for LANEIGE as well: PilKyung Choi, Brand President of LANEIGE, described it as a milestone, noting the brand has never before been part of a global airline amenity programme.
The collaboration is part of the Etihad Wellbeing initiative, the airline’s wider focus on passenger comfort and wellness onboard, which also includes features like the Quiet Cabin.
Designed In-House, Start to Finish
The full concept, artwork, and creative direction for the Destination Collection came from inside the airline. Etihad did not work with an external design agency.
Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said bringing amenity kit design in-house gives the airline’s internal team the opportunity to create with real purpose, describing the result as a collection that is “authentically Etihad, designed by our people from start to finish.”
The Destination Collection follows the same collectible logic as the Finjans, the small destination-inspired cups already offered to Etihad First Class guests on a randomised basis. The Business Collection takes that same format to a broader audience.
When to Expect It
The Etihad Destination Collection is rolling out in Etihad Business cabins this summer. Each flight will carry a mixed selection of kits from the current range, so the specific design a passenger receives will vary with every journey. For updates and further details, visit etihad.com.
Amenity kits rarely make headlines, but this one has more going on than usual. The Destination Collection gives Etihad Business Class passengers something genuinely different, a collectable, skincare-forward kit with real thought put into every detail, entirely made by the airline’s own team. If Etihad is in your travel plans this summer, the kit in your seat pocket is worth a second look.
Cover Image: @etihad/Instagram
