Dubai’s supermarket shelves just got a fresh update, and it comes from a homegrown brand that’s quietly building a loyal following across the UAE.
FRÍO has officially launched two new beverages, Lumii and FRÍO Cola Lite, expanding its range of lower-sugar soft drinks as demand continues to grow for healthier alternatives. The new products are now rolling out across major retailers, convenience stores, and delivery platforms throughout Dubai and the UAE.
The launch represents another significant move for the Emirati beverage brand, which has positioned itself as a local alternative in a market traditionally dominated by international soft drink giants.
Two New Drinks Join The FRÍO Lineup
The first addition is Lumii, a lemon-lime soda made with zero sugar. Designed to deliver a refreshing citrus taste, the drink targets consumers who want the experience of a fizzy soft drink without the added sugar.
The second release, FRÍO Cola Lite, offers a lighter version of the brand’s cola range. According to the company, the drink contains 58% less added sugar than regular soft drinks and provides just 43 calories per can.
Both products are sweetened with monk fruit, a natural sweetener increasingly used in reduced-sugar beverages.
Where To Buy Them
Dubai shoppers can already find the new drinks at several major retail outlets and convenience locations, including:
- Spinneys
- Waitrose
- Al Maya
- Dubai Cooperative Society
- ENOC convenience stores
- Emirates fuel station stores
- Noon Minutes
Both Lumii and FRÍO Cola Lite are priced at AED 4.99 per can.
Why People Are Paying Attention
Consumer demand for lower-sugar beverages has increased significantly in recent years, creating opportunities for brands that can offer familiar flavours without the high sugar content associated with traditional soft drinks.
FRÍO’s latest expansion reflects that shift. Rather than competing solely on price, the brand is focusing on consumers looking for everyday beverage options that align with changing health and wellness preferences.
As more UAE shoppers seek alternatives to conventional sodas, the arrival of Lumii and FRÍO Cola Lite strengthens FRÍO’s position in a rapidly evolving beverage market.
With both drinks now appearing in supermarkets, fuel stations, and delivery apps across Dubai, don’t be surprised if these new cans start showing up in fridges all over the city in the coming weeks.
