ME by Meliá Dubai Supports Local is the initiative that every UAE entrepreneur should have on their radar right now, and if you are only hearing about it today, registration closes tonight. The five-star Burj Khalifa district hotel partnered with the Dubai Department of Economy and Tourism to hand homegrown brands 40 free showcase spaces inside one of the most architecturally distinct buildings in the city, and the perks stacked on top of that make this one of the better opportunities on the local business calendar this May.
What Is ME Dubai Supports Local?
ME by Meliá Dubai Supports Local runs from May 7 to 10 and is dedicated to spotlighting local brands and entrepreneurs. The venue is the hotel’s signature atrium inside the Opus building, the only structure in the world designed both externally and internally by the late Zaha Hadid. For four days, that space becomes a live marketplace where UAE-made products take the spotlight in front of a high-footfall, internationally minded crowd.
The showcase will feature locally made abayas, jalabiyas, and artisanal perfumes, with both emerging and established concepts getting a shot at reaching new audiences. This is not a pop-up tucked into a corridor. It is the architectural centrepiece of a MICHELIN-recognised hotel, and local brands get to own it for four days straight.
The Perks Attached to ME by Meliá Dubai Supports Local
Here is where it gets genuinely good. A total of 40 complimentary showcase spaces are being offered to local businesses, giving participating brands the opportunity to present their products to visitors right inside the hotel’s central atrium. No booth rental. No hidden fees.
Selected participants also get a 30% discount on hotel stays and food and beverage offerings throughout the full duration of the event. So you get a free showcase space and a discount at one of Dubai’s most design-forward properties for the same four days you are selling. That pairing is hard to find anywhere else on the local events circuit right now.
The event will bring together both emerging and established concepts, giving brands the opportunity to connect with new audiences. So whether you have an early-stage label or a brand that has already made some noise locally, this is an open door.
The Registration Deadline for ME by Meliá Dubai Supports Local Is Tonight
Brands can register by sending a brief introduction about their business to [email protected], and registration closes on April 29, 2026. That is today. Not this week. Tonight.
If you run a fashion label, a fragrance line, or any kind of artisan product and you have been looking for a high-visibility window, this is the one. Send the email now, and forward this to anyone who needs to see it.
Why This Matters
Getting your product inside a five-star hotel is usually a long game. ME by Meliá Dubai holds a MICHELIN Guide 2025 One Key distinction, and its guest base is international, design-aware, and actively spending. Four days inside that atrium, with the Dubai Department of Economy and Tourism officially attached to the initiative, gives participating brands a credibility and visibility lift that most local labels spend months trying to get on their own.
The Zaha Hadid-designed atrium is not a conference room. It is the architectural centerpiece of a hotel that draws an internationally minded crowd. Having your products on display there for four days, with institutional backing from the Dubai Department of Economy and Tourism, is a solid positioning move for any homegrown label.
If you know a local brand that fits the brief, today is the day to pass it on.
Event Details
- Event: ME Dubai Supports Local
- Dates: May 7–10, 2026
- Venue: ME by Meliá Dubai, Opus Building, Burj Khalifa District
- Showcase Spaces: 40 complimentary spots for UAE-based businesses
- Perk: 30% discount on hotel stays and F&B for participating brands
- Register: [email protected]
- Deadline: April 29, 2026
Cover Image: Melia/Website
